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An Obvious Problem

Nobody enjoys waiting for a slow webpage to load, especially when it’s so easy to switch to a competitor’s website. It’s an obvious problem without an obvious solution. This post will shed some light on what causes slow websites, why it’s bad for business, and how we improved our website’s load time by more than 10% in under ten minutes.

What’s Slowing Your Site Down?

You may have a visually-impressive website but all of that hard work will be worth nothing if it takes too long to load. According to a study by Akamai, almost half of web users expect a website to load in two seconds or less, and a majority of them will abandon completely if it does not load within three seconds. Sadly, the list of factors that can contribute to web page load time is rather long, so instead, here’s a list of the worst offenders:

  • Excessive Script Resources. Ad network code, analytics tracking, social sharing code, and more all contribute to page load time. This needs to be considered and managed.
  • Bloated HTML Code. Modern standards enforce lightweight practices. If your site is more than a few years old, it could have a significant impact on load time.
  • Server not configured to Gzip. If your web server is not setup to apply Gzip compression, it’s transferring a much larger version of HTML, CSS, and JavaScript than necessary.
  • Unoptimized Images. On pages with many images, even a 20% reduction in filesize per image can have a huge impact on overall page load time.

It’s Bad For Your Bottom Line.

A few extra seconds added to your page load speed can hurt your business big time. According to the Akamai study we mentioned earlier, 79% of internet shoppers who encounter website performance issues say they won’t return to the site to buy again, and around 44% of them would complain to a friend if they had a poor shopping experience online. That means you’re not only losing potential customers from visitors already on your site, but also potential future ones as well. The end result is loss of potential sales due to a few extra seconds.

How To Speed Your Website Up

So how do you measure and improve your page load time? There are numerous web page performance tools available. Some great free ones we recommend are:

All of these tools are great resources to diagnose speed issues as well as grading performance changes over time.

Before 10 Minute Optimization

Before Performance Optimization

After 10 Minute Optimization

After Performance Optimization
To speed up your website, we need to mitigate as many of the detracting factors we mentioned earlier as possible. The 10 minute method we used to improve our website’s load speed by more than 10% is through the usage of a WordPress performance optimization plugin. That’s the power of using WordPress, the world’s #1 CMS; an enormous library of brilliant plugins are a few clicks away. If you’re not already using WordPress, get in touch with us today and we can assist with that. Now back to the performance plugins. There are two well-established plugins. We recommend using either:

We and millions of other companies use these plugins to quickly optimize many things at once on their website. While neither are perfect, they both greatly improve load time and increase user satisfaction. Installing either of these plugins can be complicated at times therefore we strongly recommend professional installation by us.

In Conclusion

At the end of the day, visitors will choose either you or your competitor and sometimes that decision comes down to a matter of seconds. Every effort should be made to ensure a fast, enjoyable online experience for your potential customers. As a famous Goblin once said, “Time is money, friend!”

We are ready to take on your project. Start experiencing results online. Contact Us Today.

(877) 353-1337

Marlborough, Massachusetts


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